Success isn't born, it's made. To us, success is a science. We don't believe in luck, fate or magic — only data. Our method focuses on rapidly testing thousands of ad variables, not social popularity. We follow results and data, not the crowd.
The results we generate are data-driven, and you can track and measure every marketing dollar spent.
Our proven, time-tested 30-60-90 day approach continues to generate a positive ROI for clients.
The traditional approach to marketing is broken, so we came up with our own principles. Instead of treating marketing as a linear mechanical process, we treat it as a non-linear symbiotic process (like natural selection).
Data Intake is for front loading everything.
It's responsible for identifying optimal baseline targets, first-mover audience advantages and effective creative assets.
Rapid Testing is for failure and success.
It's responsible for launching thousands of ad variables, media placements, and audiences to weigh all possible KPI outcomes.
Rapid Optimization is for cutting ad losers.
It's responsible for identifying underperforming ads, cutting losing ads, and artificial selection of top performing ad variables.
Rapid Scaling is for returning paid investments.
It's responsible for scaling high-performing ads, exploiting audiences, and bringing consistent returns on ad spend.
We think differently about marketing. We see it as analytical, quantitative, scientific and more "engineering" than "charismatic". We have a bias towards value, data, and results, not social popularity.
To get digital marketing results, content is not enough. You need a proven methodology. Our proven process, saves time, money, and headaches.
The Chappell Digital Marketing team is here to help you get a return on investment from your digital marketing efforts.