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Since Instagram started, it has become the ultimate platform for sharing photos. Almost everyone is looking like a movie star these days because of it.
There are over 800 million monthly active users on Instagram.
And a huge number of influencers are leveraging the success with a massive amount of followers. And with the right tactics, you could become an influencer too.
Creating the right type of content to stay relevant to followers while also bringing in new ones is going to be the core of building your loyal following.
It can be very hard to know what type of Instagram posts work best for increasing your audience, engagement, and traffic.
So here are the ten effective Instagram marketing tactics (that actually get results). These 10 effective Instagram marketing tactics will allow you to get the growth from the platform you deserve.
This first step might seem obvious but you wouldn’t believe how many people I speak too that have never switched to an Instagram business profile.
You should not be thinking about your Instagram marketing plan if you don’t even have a business profile setup.
Here is how you are going to switch your profile over to a business:
There are some very obvious benefits to switching to a business profile.
Once you get your business profile switched over there are many advantages that come with it, you need to start using the analytic tool (insights) to track metrics and understand your audience.
This will allow you to have a better understanding of how to operate your business page and what content to post that works best.
Business profiles on Instagram are not that different from how Facebook business profiles are. They each have analytical data you have access too.
That should be of no surprise since Instagram is owned by Facebook. I mean after all Facebook is a giant and loves data so why not empower the Instagram users with the tools to improve their business profiles too.
Through Instagram Insights, you can view various statistics:
There is so much information you can start to learn from. So you can improve your following, engagement and drive more actions.
You can get specific insights on each post for the week. It will show you how many impressions, reach, and the engagement you earned for the week and shows your top performing posts.
One category of posts that is always attention-grabbing is lifestyle product photos.
Imagine, if you could just post about your lifestyle and you sell more products.
Well, you can.
Instagram is the perfect platform to advertise your products and highly recommended for B2C businesses. If you know how to create lifestyle posts, you will rarely ever lose followers or push them away with advertisements, either.
It’s very hard to annoy your audience with lifestyle posts.
It’s a simple way to sell your product without actually selling. Here let me show you some examples so that makes more sense.
Here is a post from Bryker Hyde’s Instagram page. Bryker Hyde’s lifestyle post does not directly try to sell a product but showcases the lifestyle with their product included in the post.
Creating a lifestyle post will allow other people to see themselves in that same position. It especially allows the audience to connect with the product more and it’s more interesting than a post that says “visit our website 10% off’.
The best part is that these types of post get more sales. Make sure to tag your product in the photo so if someone sees something they like they can literally purchase the product from within the app.
The ads work because they aren’t pushy or trying to squeeze a sale. They’re laid back. There showing the good life. The greatest advertisements in history have used a lifestyle approach to sell more.
When you post a photo that is more about the experience your followers and customers will come. Here is one more post from a restaurant.
This can drive in-store sales and is not directly asking the followers to come to eat at their restaurant.
So don’t be afraid to start showing off that awesome life of yours and your customers by posting that cool lifestyle. Make sure the product or service is in the photos. Just make it more subtle.
It also is very effective when used in your ads.
You are able to control how much you spend on Instagram by setting an ad budget.
You can showcase many different types of sponsored ads.
This gives brands the ability to target their audience in a whole new way. Since sponsored ads used to be only to your followers.
Now, brands can promote their photos or videos to anyone that fits their target audience to increase followers, engagement, and sales even more.
You can turn existing posts into sponsored ads, so use the audience insights tool from earlier to see which of your posts perform the best and you can then promote it.
If you are still unsure of where to start with running Instagram ads then Chappell Capital’s Instagram management service is a perfect way to increase your results.
You can push the high-performing posts out later. That way you have more time to evaluate to see which post is the top performer.
There are many ad types you can run and simultaneously for even more engagement. Here are the Instagram ad types:
Instagram stories are perfect for quick ads and driving organic traffic too.
If you want to generate leads, Instagram Stories are a great way to go.
Instagram stories differ from regular Instagram posts because they come after the end of one of your friends Instagram story. It’s a quick 10 seconds you can drive valuable action.
The stories only last 24 hours, but sponsored Stories can last the length of your budget and you can also save stories to be used as a memory that goes on your main profile.
Or add your social media @handles inside your Instagram profile.
Instagram Stories appear at the top of the page from the home tab on Instagram as you can see in the small area below.
Creating stories allows users to see your posts that are more in the moment and that are less professionally shot. You can tag locations in the story and use hashtags.
The benefits of Instagram Stories for brands are endless. Using tags will drive traffic to your site and allow new potential followers to find you. Try to get creative with your stories.
Brands typically use stories to capture more behind the scene clips that normally wouldn’t be shown in a regular Instagram post.
And you don’t have to worry as much about posting content that aligns with the brand image of your Instagram page when it comes to stories it should be quick and simple for you to make a quick post.
Boomerangs are GIFs that play on a loop. If you have seen my content before you know that a GIF is a great way to increase engagement.
You can also tag other accounts in Stories which can be great for cross-promotion, shoutouts or influencer marketing which will go over in a little bit.
If you get over 10,000 Instagram followers you can then have links in your stories. Which takes your power to drive website traffic and actions through the roof.
So start implementing this information so you can eventually get access to that feature as well.
If you want an optimal Instagram profile that can generate traffic even without you having to make posts.
Then you need to start adding profile hashtags, profile usernames, locations, and links.
This will make your profile optimized to start generating more profile views. It also helps Instagram show your profile to more people who are also interested in your hashtags.
This is a newer feature of Instagram’s that you need to start using. I can assure you it will make the difference. Make sure that you choose relevant hashtags to your brand.
If you include a username make sure it’s tied to your business or another page you might manage.
Never fill up your profile with too many hashtags and usernames either because that will only lower your profile views.
If you want to reach massive amounts of potential customers on Instagram, then by far the fastest way to do so is through influencers who have already built that mass following.
Every day more people are starting to buy products and services from what they see on their feeds. It’s mainly from influencer posts that purchases are made.
If you find the right influencer that matches your target audience that will make a post for you. Then you can see major upside results on your page and site.
The first thing you need to do is try to find a few influencers that have an audience that is most relevant to the product or service you offer.
The post generated thousands of likes and got a great deal of engagement
Airbnb has gotten a lot of their success and customers from social media. They have been using influencer marketing and user-generated content to fuel their growth.
If you look past just the short-term gains and direct sales that you can make from an influencer marketing, there are many long-term-benefits as well.
Partnering with influencers build long-lasting relationships, long-term brand awareness, increase your brands’ trust, and visibility.
Now influencers typically are not free, they can be costly. But… you can get posts from people who have posted photos of your brand.
Finding posts that have your brand in them can be quite easy. The first thing you can do is create a brand hashtag so users can use that hashtag to get your attention also go check your tagged photos that your profile is in.
You would be surprised at how many posts you could use that have photos of your products and services in them from people who have tagged you.
You can get your followers to create content for you and post about your brand. Some of the people might not be influencers but it definitely will help increase your brand’s value and traffic to your page.
People like user-generated content because they can trust that people actually use your product or service that you always post about.
If you are still wondering of some ways you can get user-generated content then visit this article.
You’re going to want to tag the person who made a post about your brand because that way they get new followers and it also encourages your current followers to post UGC as well because they want to be featured on your profile. This way it becomes a winning situation for both sides.
GoPro’s entire marketing strategy has been to use UGC.
If you visit their page you will see that almost every post is from a customer. They run competitions to get people to post their photos of them using a product.
If you try something similar for your brand you will start to understand the power of how effective UGC can be.
Make sure the photos you repost are to the quality and fit your brands’ audience
When you’re running a business, you have to be sure that everything you post is in line with your brand’s message, audience, and image on Instagram and other social media platforms. Synergy is everything with how your brand is perceived.
It also helps to come up with some kind of reward system that will encourage people to post about your brand on Instagram. Run a giveaway, a free feature on stories, or you could even add their photo to your website.
Your followers will feel like they are apart of the brand and this will increase engagement and traffic on your page for sure.
You need to check out your insights from earlier to find the best time to release a post.
If you want to reach the most amount of people in one post then do this:
As for posting on a consistent schedule, you focus on the most optimal time of the day. So that way you reach the most people every day on Instagram.
A lot of times people will just google what is the best time to post on Instagram.
But that is not the most effective way. Since every brand has different following its very important you focus on your most active hours rather than the general active hours. Everyone’s page is going to be different.
For whatever industry you may be in there is always going to be a hashtag that you can go see what the top 9 performing post look like.
For example, if you’re a real estate agent you might use the hashtag #beautifulhome so what you do is to look at those 9 top photos and see if they all have something in common and you can start posting similar photos.
You then want to go on every photo that is in the top 9 and comment on something that you like about the post.
Now I know what your thinking…
Why would you increase the engagement for other people when that’s what you are looking to do for your own Instagram page.
Because what happens is those pages will take notice of your comment and possibly comment on your post and follow you.
Now the benefit of this is when these top performing pages engage with your page by following or commenting, you can get a major increase in traffic because you have people interacting with your page that already have been marked as an engaging page.
Instagram has been growing in the social media world. It’s the go-to place for image sharing. With the platform having over 800 million active users its hard to stay away from.
You’re going to need to be actively involved with your Instagram page and interact with other users to grow your page.
If you need to do one thing to make a difference in your page. Switch your profile to a business and add those hashtags to your description.
Next, start paying attention to the free tools Instagram gives you. Analyze that information so you can create better content.
Post more lifestyle posts and find some influencers to post for you. Also, scan your tagged images to see if you have some user-generated content you can use.
Run some sponsored ads to supplement the short-term while you build up your brands image and value over the long-term.
Try Instagram Stories to post behind-the-scenes photos or videos. Followers can find those posts interesting and they are different from your normal posts that go on the Instagram feed.
Be sure to leverage the power of user-generated content by reposting images that your customers share. You can run giveaways to grow your page.
If you can’t post every day then at least make sure to post at the most optimal time of the week.
Try to make sure you do not over post on Instagram.
Add your Instagram @ below so you can start getting traffic today!
Chase Chappell is a serial entrepreneur and founder of Chappell Capital, a digital marketing agency.
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