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Using social media to drive your business forward is hard. There's no way around it. But, getting started is the hardest part. Our team put together a list of three things you can do today — yes today — to elevate your business to a whole new level online.
This is the most important step. This will prevent you from running around like a chicken with its head cut off.
Do this before you start mindlessly scrolling through your camera roll or writing punny captions. There will be a time for that.
Think about what your business needs right now. New customers? More followers? Brand awareness? Engaging content? Maybe your goal is to just create a Facebook Page or Instagram Profile for your business that your audience can easily find.
You should be able to break your goal down into a sentence that sounds like, “This month I want to increase my followers by 10%, so my business can leverage a larger audience.” However, there is more you will need to consider including content, scheduling posts and interacting with your followers. These are all important aspects of developing a Social Media Strategy.
Documenting your strategy will land you a spot in the top 50% of all brands and businesses. Easy.
Only 50% of businesses document their social media strategy.
Getting started on social media may feel like taking a plunge, but having a goal and a way to measure that goal will allow you to understand how well your efforts are working.
Easier said than done, right? Effective social media takes time and practice.
If you're not committing to a posting schedule and content curation then you will always struggle to hook your audience and/or build an engaged following. Writing down your strategy is a good place to start but actually sticking to it is a whole new ball game.
Need content inspiration? Seek out big companies with similar brand personas to yours to get inspiration. Focus on those that have proven successful among their audience. Next, check out your competitors. What are they doing that seems to work? What are they saying and where are they saying it?
In fact, you can view your competitors’ ads on Facebook by going to their page and selecting the 'Info & Ads' tab. Don’t forget to click the links in their ads to understand where they want you to be and what actions they ask you to take.
Now that you know your goals, have made the commitment to doing social media right and have thoroughly snooped the competition, it’s time to hit the drawing board (or your camera roll) and get started.
We have one more step to ensure your social media will bring value to your business.
Social media is an open-ended platform to communicate and engage with your customers so don’t be afraid to use it exactly for that.
Spend the time you have for social media understanding your customers rather than constantly promoting your product or service.
This approach will not only help you better understand your customers' preferences but also create a loyal customer base who trusts the brand.
Promotional social media posts might work at first, but if you’re not getting much engagement, you can expect the powers-that-be behind social media algorithms to bury your brands’ posts in the feed.
Engagement is the most important metric for businesses to look at when checking their ROI from social media advertising. This will gauge how well your messaging is relating to your audience.
Once you know your audience and what they like, then you can consider tracking purchases, appointments booked, and other measurements for success.
Maintaining successful social media requires a team (possibly a small team) to collaborate and tackle the intricacies of digital marketing.
If you have a small team, you can establish a light-weight strategy for social media management. Don’t forget the importance of regularly scheduled content, consistent interaction and strategic calls to action.
If you rotate the responsibility between team members by week, it can be a good way to keep your social media exciting and allow multiple perspectives to your strategies.
Now, if you have a larger team and have a budget for marketing it might be best to hire an agency that can take your social media and brand to an even bigger level.
The Chappell team is here to help business owners scale their digital marketing results.
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