Social media is growing businesses exponentially every year.
If social media was not around today, then many businesses including mine would not be here.
Why could that be?
Because modern social media platforms have been crucial for engagement, development of authority, reach, and sales.
There are millions of businesses and social media makes them accessible to anyone.
Social media is a powerful tool to have for business. The businesses who use social media separate themselves from the "weak".
Having an online presence is important.
More importantly, knowing what the best social media strategies are to leverage that presence to your advantage.
If you aren’t sure whether your social media methods are working, you are not alone.
In fact, 45.9% of small business owners are unsure if their marketing strategies work.
16.6% reported that they know their strategies do not work.
That’s a whopping 62.5% of business owners in total that are not confident in their marketing.
Most businesses will question at some point whether their marketing actually works.
Early on I found that the greatest return on my investment and most important investment is social media.
That includes the time I've invested, resources invested, and other people's time and resources invested in my own work.
If I had not realized the impact of social media then I doubt my brand and other brands I've worked with would have had the growth and exposure they have today.
So, what ways can your brand separate its self from the other businesses?
Have strategies in place for your social media, know when to optimize your social media and find out what you have overlooked.
The benefits of these changes and realizations will have:
A noticeable impact that will increase the traffic and business to your site.
The potential of your social media is only untapped because nobody has taught you the most useful ways to harness it.
But today that changes.
We'll go over 4 social media strategies that you have overlooked that will increase your traffic and business.
Progress is not made until you know what’s working and what isn’t. So you need to measure your social media analytics to know.
74% of small businesses are planning to use social media as part of their marketing strategy for 2018.
Having multiple marketing efforts can be good but having one right marketing effort can be extremely effective.
So right now let's focus on how to measure your social media analytics.
Your first going to need to understand which metrics make the most sense for your business.
The next step is choosing which product or service you are going to match up with your metrics.
While there are several ways you can track your analytics and measure up metrics. I am going to show you a platform that I have recently been using to make sense of all my different channels in one spot.
The platform Cyfe allows you to connect almost all your analytic dashboards to one place.
It will show you relevant insight into metrics, engagement, and even measure your return on investment (ROI) from your social media efforts.
This is just one of the dashboards you can use and it gets way more advanced than this!
The platform is free to use.
Now, you don't have to use Cyfe. There are other places you can check all of your analytics.
If you set up Cyfe the first thing you are going to want to do is to get all of your social media pages on your dashboard.
You will start off with a blank page, so start adding your 'widgets' (social media channels).
Attaching a dollar amount to your social media efforts is essential in today’s digital world.
Giving your audience the ability to share your content easily and quickly is a must if you are wanting to get more awareness to your site.
Since the start of 2018, there are 3.196 billion active online social media users worldwide. Which is going up 13% year-over-year.
That is over half of the world population.
Mobile users also outrank Internet users by over one billion. That means if you're not running ads for mobile or you are not mobile optimized than you need to start considering it.
The point is social media is huge.
So why is all this relevant?
Because sharing content is more often seen by mobile users and almost all shares are done on social media.
This means all of your marketing efforts need to keep social media and mobile users in mind.
To set yourself up for success, start using plugins on your blog, website and landing pages to make sure your content can be easily shared across any device.
Here is what it would look like once you add social sharing options to your pages:
There are many options for plug-ins to have added to your site or blog. You will have to see which are compatible and then choose the one that makes the most sense for your business.
Most of the plug-ins are free and your website developer or agency should be able to help you.
Once downloaded you will want to choose which social media icons you want to show. You can show all of them or show just the ones you want the most engagement on.
Side note: you should try to make all of your social media pages have the same username. It will be easier for users to find you on each platform.
You can also optimize the text that will be posted when someone shares your article or page.
The great news about having social share plug-ins is the fact that you will be able to track all of the analytics of shares and the engagement you are getting.
81% of marketers plan to increase their use of original written content. Because the more original posts you can make the bigger and longer the impact your brand will have on consumers.
Now that you're tracking metrics and all the analytics. It is important that all content made is easily sharable for mobile users and released at the most optimal time and day of the week for the most social media engagement.
Knowing what to post that gets engagement is the only piece of what makes an effective post drive traffic and sales to a site.
The other portion is timing the post.
Especially being consistent with posting.
Here is a quick video on why consistency is so important:
Staying committed to a solid approach will increase the value and the awareness of your pages and site dramatically.
The more relevant you can become the more buzz you can generate about your business.
Social media and messaging accounts for 1 in every 3 minutes users spend online.
This means you have so much opportunity to capture attention online.
This also means you need to follow a consistent schedule to be able to reap the benefits.
First, You need to go see the most optimal times to post on your social media pages in the insights tab. Then go set up a schedule.
Using proper social media tools will help make you a powerful influencer in your space.
You should now have an idea how to use a social media system to your advantage.
Now it is time to show you how to increase traffic and business to your site.
There is over 1 million social media influencer worldwide and 84% of social media leaders track their metrics.
Now I know you might not want to be an influencer but you need to understand that the leaders that have millions of people engaging and following their content use these strategies to grow their influence.
So that means you probably should too.
It’s a matter of understanding the number of posts, with what types of content to release at the right time.
Posting with the right social media frequency and having quality content - consistently being delivered, you can drive mass amounts of traffic and business.
This ultimately will raise the value of a business.
As well as streamline the whole process of ensuring your content engages users and spikes your traffic.
There is an overall average time you can release your posts based on social media studies.
But, each social media page is going to be different because everyone has their own unique followers. So I suggest you check your own analytics.
Though if you post at these times you should see an increase in reach and engagement versus posting randomly.
Make sure you a creating engaging content and you have a schedule that you know you can execute on for your business.
Knowing this information can give you insight on optimizing your posts to drive the right amount of traffic and business to your site.
Driving traffic and generating leads is the biggest content challenge according to most marketers.
Now that you know how to get more shares on your content, when to schedule your posts and what data you need to measure for your business.
The final part of all these strategies is publishing content that performs better than other pages and your competitors.
Millions of social media posts are released every second so make sure your content stands out is very important.
So how in the world are you going to be able to compete to be able to win over customers?
The answer is actually quite simple: You lead, don't compete.
Creating content that is compelling and original gives others a choice that is to compete or not compete. There is no other way around it.
Content marketing is big and 86% of businesses use it for B2C.
For B2B, it’s even higher being at 91%.
That means positioning yourself as an authority and leader in your industry is important.
If you don’t, someone else will.
It’s calculated that content leaders who are a voice of authority in their field receive upwards of 8 times more traffic verse the ones who don't.
You should have come here because you want to drive more traffic right?
Creating your own, original content that utilizes the social media strategies that I have gone through today is pivotal in growing your business.
Overall social media is by far the place to unify your brand with your customers.
It makes sense that there's such an influx of business owners searching for ways to increase their ROI, engagement, and sales online versus other traditional marketing methods.
Especially since social media is expected to grow past 3 billion users in just a few years.
We went over what you can do to track your social media analytics and why each business will have different goals that they will need to measure.
The importance of having easier access for your users to share your content and on mobile.
I outlined that you should start using a calendar to manage your posting schedule.
This will keep your content publishing organized, consistent, and be reliable while optimizing the amount of engagement and traffic your business receives.
I showed the perspective on how much original content matters.
Every one of the social media strategies today has been overlooked by numerous businesses now you should have an advantage when creating your next execution.
What other social media strategies have you used to increase your traffic?
Chase Chappell is a serial entrepreneur and founder of Chappell Capital, a digital marketing agency.
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