As an industry that is constantly developing and changing, marketing with social media will always be full of experimentation.
Trial and error will be found amongst most companies looking to advance and stay ahead of the competition.
So here are the 5 must-haves for your brand's social media to keep you headed in the right direction:
As attention spans short down to just 8 seconds, your content needs to be interacting.
Creating a video with subtitles and visuals will help you capture more attention. You need to try to engage with your customers.
Getting your customer to just pay attention to your presence could be the deciding factor in their choice of business.
Remember that everyone on the internet is fighting for attention and you need to be providing value instead of constant promotion.
Remember that not every consumer or potential client is going to buy your product the first time they make contact with your ad.
Creating initial audiences with the right campaigns will set you up for success in the future.
Using tools like the Facebook Pixel will allow you to retarget every person that initially made contact with your ad.
This allows you to gather a list of potential customers and retarget those who did not take action the first time.
Bring comfort to your audience with the feel of a brand that interacts and feels like a friend.
Your social media page should be thanking your customers and incorporating relevant topics on the internet into your marketing.
This will provide relatable content and give your customer the opportunity of sharing your content with their friends and family.
As most people know, the worst part about the internet for most experiences is a constant interruption from the placements of advertisements.
This causes consumers to be overwhelmed with spam and constantly having to press the "skip ad" or "mark as spam".
Follow the 80/20 rule and provide value rather than constant promotion.
Remember that 80% of your content should be informative, entertaining, and intriguing.
The other 20% should be promotion and push towards page growth. This can increase Facebook engagement and your other social media pages as well.
Instead of showing what your product is, show your consumer how it benefits their lives and why they should pay attention to your product so you can increase your engagement and sales.
Getting long-term, loyal customers may be easier than you think.
With the power of social media, your customer can have access to your product information whether they're on Facebook one minute or scanning Instagram the next.
Asking your audience to share your page with their followers on their news feed in exchange for a 20% off total purchase, may be worth the other 300 people exposed to your brand.
Let's not forget, cross-promoting your social media can benefit you tremendously if you're showing highlights of your services on Instagram and providing customer support on Twitter.
Providing incentives to check out your other pages may be worth the return from some of your future followers.
Remember that not every strategy is going to fit your company exactly. Social media should be experimented with and is not a one size fits all.
Focus on giving value and you will start to see engagement and sales rise. If you use these 5 must-haves for your brand's social media you will be happy with the results.
It is imperative to find out what works best for you and contacting your marketer or agency is always a good place to start.
Chase Chappell is a serial entrepreneur and founder of Chappell Capital, a digital marketing agency.
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