Snapchat is all about the moment and deeper relationship. I have gathered 5 secrets you probably do not know about Snapchat.
First, we need to understand why Snapchat is so popular with the younger generation. Snapchat picked up a younger audience from when the app was just starting.
They did this by allowing users to send pictures and videos back in forth to one another.
These snaps would last only 10 seconds and would then disappear 'forever' after those so-called 10 seconds where up.
This attracted students from all schools because they were able to send explicit pictures, talk about things they didn't want others to hear about, and send snaps of substances people may deem as inappropriate.
This allowed for younger audiences to become very comfortable with how they treated this form of social media without being judged because there were no likes, follows, or anything showing other people how many people are engaging with ones snap.
This very concept was different and allowed for Snapchat to become very popular.
5. Customize your emojis for you and your friends.
Bitmoji is a Snapchat character you can create for yourself in Snapchat and share with friends.
This is very cool because the more people in a specific location the more likely someone is to come to check that place out.
Snapchat’s authentic platform can make an impact on your followers and strengthen your brand’s point of view with real-time marketing. Make sure you start to implement these 5 things you didn't know about Snapchat.
How would you integrate Snapchat into your social media marketing strategy?
Founder / Head of Digital
Chase Chappell is a serial entrepreneur and founder of Chappell Capital, a digital marketing agency.