They did this by using Facebook Lead ads to re-connect with fans who engaged with their video content.
The ads invited each user to sign up for various events at the new stadium or receive more information about ticket packages.
Clicking the link from these ads would open a form within the Facebook app asking the user for three things.
Step 4: Go In For The Sale
Once people had given over their information for the events from the Lead ads, the Dolphins were able to start making sales right away.
They did this by calling the potential customers, using email marketing and retargeting campaigns to secure the sale.
The Miami Dolphins might be one of the most famous and richest sports franchises in the world.
But the great thing about their lead generation strategy is that any business can replicate it. All you need is a marketer, agency or content creator to get the leads coming in for you.
Try not to always go right for the sale the first time. Especially in the case of social media it usually never works. You have to push them through your sales funnel.
Start Thinking about how you can create an audience of people who already engage with your content and gradually move them to the sale. This has proven to be highly effective.
Give value then get value.
This strategy works even if you don’t have a sales team and simply want to get leads from Facebook Ads. In most cases can automate the whole process saving you a ton of time.
Video Content has proven to be a huge success as a way to generate leads for the Miami Dolphins and many other businesses on Facebook.
We’ve have experimented with tons of clients and ads ourselves and video has always been a solid approach. Although if you still don't like video content promotion that is okay because you can still generate tons of leads without it.
What ways are you going to generate leads for your clients or business?
Founder / Head of Digital
Chase Chappell is a serial entrepreneur and founder of Chappell Capital, a digital marketing agency.