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Want to become a social media manager?
Not sure exactly what that entails?
Most social media marketers help businesses grow their online following, sales, engagement, and business.
This usually includes:
Your duties as a social media manager will most likely depend on your job description, time, budget and expertise.
In this case, we are going to focus on social media managers and the organic strategies that work best when growing a brand or businesses engagement, followers, and sales.
Good social media managers are “out-of-the-box” thinkers, influential, purpose-driven, attentive, and adaptable.
Social media savvy.
An extraordinary social media manager should be a regular user of social media personally and should be well-immersed in the social environment.
Branding and marketing experience.
Social media is equal parts marketing, branding, sales, PR/crisis management, reputation building and data analysis.
Ability to focus.
Focus is fast becoming an essential marketing skill. With all the distractions that come with social media, you have to face it and know the goal. You need to be able to not get lost in the feed.
Have emotional maturity.
A social media manager must have the ability to maintain perspective and above all, not take things personally.
Empathy and patience.
Empathy is the key to good customer service and makes no mistakes, social media is customer service. Not responding to questions and concerns can cause a loss of engagement, sales, trust, and business.
Be clear, concise, and professional.
When a prospect engages with the business, they expect (often subconsciously) proper grammar, spelling, and punctuation. This is an easy one to forget, so don’t. Even though the person you may be responding to is fine with it. The public can still see.
Ability to recognize leads.
Social media, including online review sites, are places where people share their experiences and opinions. Often during those conversations, questions will arise. People might just outright say they want the product or service. That means you need to go get the sale.
A sense of humor.
Let me preface this by saying that humor is not for amateurs. Humor on social media is only meant for those who master it. Meaning an average person would laugh or find humor in the content posted. Make sure the audience can easily understand it.
Industry experience is always a plus.
While it’s an added bonus that a candidate has experience in a company’s industry, it’s not a requirement. An overview of operations and an immersive trek into company culture will go far.
Ability to resolve. Not roast.
Being able to balance a timely response with a reasoned response to an issue without letting your emotions play a factor is huge. You can not roast or flame a potential customer no matter how much you might want too.
So now let's look at some of the strategies that go into social media management.
Posting with the right social media frequency and having quality content – consistently being delivered, you can drive mass amounts of traffic and business.
This ultimately will raise the value of a business.
As well as streamline the whole process of ensuring your content engages users and spikes your traffic. There is an overall average time you can release your posts based on social media studies. But, each social media page is going to be different because everyone has their own unique followers. So I suggest you check the brands' audience analytics.
Though if you post at these times you should see an increase in reach and engagement versus posting randomly.
Here are the best times to post on social media:
Make sure you’re creating engaging content and you have a schedule that you know you can execute on for your business.
Knowing this information can give you insight on optimizing your posts to drive the right amount of traffic and business to your site.
Driving traffic and generating leads is the biggest content challenge according to most marketers.
What should not be included when posting for a client on Instagram?
What NOT to include in a Facebook post.
If you are looking to learn more about Facebook marketing than check out the 10 Facebook marketing do's and don'ts.
You are going to want to stay ahead and on top of every trend that comes. It is by far one of the quickest ways to ride the engagement wave to the top.
Creating content that is compelling and original gives others a choice that is to compete or not compete. There is no other way around it.
As you build the following and engage with people, you will see a great boost in traffic.
Make sure that any post you plan to release is relevant and ties back into the brand or business page you are managing.
Some of these tools cost money and some do not. Some of these tools we use and some we do not. What you decide to use and what not to use is going to ultimately be up to you and what results you are trying to achieve with your client.
HootSuite: Saves time, affordable, and time-saving. (Mostly known for their "auto-publish" feature).
Buffer: Schedule posts, analyze performance, and manage all accounts in one place.
Unfollowers: Used to track who has unfollowed you on Instagram. Provides an inside perspective with your audience and how your content is connecting.
SocialOomph: Schedule recurring posts. You can schedule updates, find quality people to follow, and monitor social media activity.
TagsforLikes: Use this tool to save tags that you consistently use on Instagram.
Repost App: Instead of taking screenshots and cropping, use this app to repost photos and videos from Instagram.
Bit.ly: Helps you to get to know and understand your audience. Great for shortening your links to use in social media + for analyzing and understanding who in your audience is engaging and where they are coming from.
Hashtagify.me: Finds the best hashtags for your brand to be noticed.
Topsy, Tagboard, and Canva: Are tools for simple and fast graphic design.
Moldiv: To create collages and borders
Word Swag: Easily generate type designs
Snapseed: Created by Google to help with improving photos.
Overgram: Add text to photos quickly.
Pixabay: Free stock photos.
Picjumbo, Death to Stock: High-resolution images.
Color Palette: Use for generating color schemes, (important to coincide with the brand's theme).
Every tool has a unique difference and can be beneficial in helping you manage social media accounts. Now it is going to be up to you to decide which ones work best.
An empowered social media manager takes responsibility and becomes accountable to see every issue through to the end.
The Chappell team is here to help business owners scale their digital marketing results.
5049 Edwards Ranch Rd, Floor 4, Fort Worth, TX 76109