If you constantly give value and answers to people's problems whether you are charging or not you will well be on your way to building real authentic relationships. That create massive amounts of qualified leads.
Draw qualified leads in with initial content that answers the questions they’re asking.
It will help them move naturally towards conversion.
It not only generates a ton of qualified leads but also actually allows you to put your employees to better use than cold calling or answering FAQs because the leads are so qualified they are practically sold before they even speak to you.
If you follow the steps and give as much value, answers, and help as much as possible without expecting anything in return than your potential customer will love your brand and they will feel obligated to pay for your product or service.
You're going to need to automate your lead generation and basic cultivation so that employees aren’t doing pointless work of course.