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First, in order to start getting qualified leads, you are going to need to understand that the way people purchase has fundamentally changed.
When people now have a problem, pain point, or sudden interest in a product/service they immediately go do one of the following:
Everyone talks about how much time people spend on their smartphones and social media.
In fact, people are spending about 86 hours a month online.
But believe it or not, there are companies that still haven’t realized how much this changes the equation.
Now no matter where they are, even if they have a minute of free time, they’re browsing social media. Texting is now commonly being used more within Facebook messenger.
All this browsing is impacting how people are making decisions in business and in their lives.
Content that comes from brands, paid ads, celebrities, influencers and those they trust (friends and family) will influence ideas about what they need, what they should want and what brands they trust.
It’s gone beyond the fact that they enjoy the content, now they’ve come to expect it.
Meaning there has never been a better opportunity than now to start getting sales, leads, and conversions for your business.
Your audience is already looking for answers.
Publish the kind of valuable content that answers that problem, it's simple but so overlooked.
Make it valuable.
If you constantly give value and answers to people's problems whether you are charging or not you will well be on your way to building real authentic relationships. That create massive amounts of qualified leads.
Draw qualified leads in with initial content that answers the questions they’re asking.
It will help them move naturally towards conversion.
Almost every business is built on their ability or intent to solve a problem. So why not start solving those problems people have on social media?
The type of content you need to be released needs to be targeted to your audience. You need to find out who your target audience is.
Then if you find out video works better than photos start posting videos way more. If you put your focus on what works that you will get qualified leads.
I recommend you have plenty of call to actions in what you do but make sure every call to action you have is always at the end. Trust me on this you will build much more trust and brand loyalty.
Even better, valuable content works 24/7.
Especially if you are using an established sales funnel to draw the customers in to then push them through your leads process and then get that final conversion.
The sales funnel looks something like this for most businesses:
Some of the greatest content working in a sales funnels is user-generated content.
It not only generates a ton of qualified leads but also actually allows you to put your employees to better use than cold calling or answering FAQs because the leads are so qualified they are practically sold before they even speak to you.
If you follow the steps and give as much value, answers, and help as much as possible without expecting anything in return than your potential customer will love your brand and they will feel obligated to pay for your product or service.
You're going to need to automate your lead generation and basic cultivation so that employees aren’t doing pointless work of course.
Social media sales funnel are designed to get people in the door and will often lead to a conversion.
If you need help finding qualified leads, don’t hesitate to reach out.
We’d be happy to access your current strategies and suggest improvements to revitalize lead generation and automate the underlying cultivation process with your social media.
The Chappell team is here to help business owners scale their digital marketing results.
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