The type of social media platform you use to market your business or brand depends on your target audience and the results you would like to achieve.
These days everybody is on their laptop or phone, scrolling through some social media platform, but not everybody uses the same one.
In order to improve sales and increase your customer base, you need to use the platforms which makes your business more aware to your ideal prospects.
The most popular social platforms include:
Below is an outline of how to use the 7 platforms in order to reach your ideal clients.
Since almost everybody uses Facebook, it is recommended that you have a fan page for your business.
This platform can be treated like a hybrid – brings the benefits of all the other social media platforms together.
Therefore, you will have more freedom on the type of content you can post, but you should not treat it as a complete replacement to the original platforms.
This may be the only platform which is suitable for you to post several times a day.
On Twitter, people like to follow celebrities, influencers, and politicians to not just see what they are doing, but also to see what their thoughts and feelings are at the present moment of the day.
If you have any thoughts or ideas that come straight to your head which it could be related to your business or brand, you have permission to immediately post it on Twitter.
At the same time, you can post about the current activities which are occurring.
For example, if you were selling a limited amount of T-shirts at a discount price, you could say, “200 T-shirts sold in the first hour, only 50 left, click the link to claim yours, don’t miss out!”.
YouTube is the platform where you can post videos at any length of your choosing.
People associate YouTube with longer content, hence they expect videos to be a couple of minutes to a few hours long.
If you would like to promote your business via a demonstration video tutorial, explanation video, brand story, testimonial of a client, or a story of how one of your clients achieved their goal with your product.
You can use YouTube to promote the current projects that your business is involved in, as well as provide free value to your viewers on what they can do right now to improve their results, depending on the nature of your business.
With LinkedIn being the largest professional online network, you could see why this is the #1 platform for B2B.
Any professional looking to grow his or her network must include this platform in their marketing methods.
This platform is for quickly highlighting to your audience the current activities that you and your business are involved in.
You can use it as a gateway to your website.
For example, if you are promoting a product you can state on the post that one of your products or services is on sale for a certain period of time and give them a call to action by telling them to “click on the link in your bio”. Which then takes them to the store.
Another thing you could do is highlight an upcoming event.
When it comes to the video aspects of this platform, in essence, it is more beneficial to use Instagram stories instead of Snapchat if you have an older audience.
Snapchat is designed more for the younger generation.
This is more of a form of internet marketing as opposed to just social media, but it is an absolute necessity.
If your business does not have an email list, get one.
You can promote products immediately and guide your clients to your funnels.
It is also a much more efficient way for you to build trust and rapport with them, as it feels to them that you are contacting them directly.
It’s absolutely essential if you want long-term clients. Selling your products and services will be much easier.
Especially since it becomes free to reach your email list because you have their emails. In most cases, it won't cost you anymore after you acquire their email.
Like email, this is not based on a social media platform, but it is a useful tool.
I’m sure you are aware that Google is the number 1 search engine.
Having Google Ads increases the awareness of your business, as people who may be interested in your services may not be aware that you exist, and are not willing to put in the time and the effort to find you.
Google ads can make it easier for potential customers to find you.
As stated earlier, almost everyone has Facebook, and integrating Facebook ads makes it a lot easier for you to find and attract your ideal clients.
People write details about themselves on their profile page, such as their age, gender, interests, activities, etc....
With Facebook ads you can target a specific group of people who will be more likely to purchase your products and services, and you can specify which area you want the ad to be sent to.
For example, you can choose to have your ad only show within 5 miles of your business location.
Facebook ads have helped businesses grow tremendously over the past few years and it’s only getting better.
This is what you can call the niche marketing tool.
It is mainly used by the younger generation as they prefer to send quick snapshots to their friends of what is occurring in their lives.
Unless your business targets the young, and unless it is suitable for you to make some fun posts about your business’s activities, it may not be necessary for you to use.
As stated earlier it is better to stick to Instagram if you have an older audience.
Although snapchat has been improving this advertising program and there could be promising signs in the future of consistent results for businesses who decide to promote there.
That is a basic outline of how to view each media channel and the purposes by which you should use them to promote your business, products, and services.
Even though you can use some of them for fun and viral purposes, be aware that abusing these channels in any way can drastically backfire on your intentions.
Therefore, make sure your posts have emotional and inspiring aspects, but keep it professional.
Do not post anything pointless and inappropriate which does not relate to your brand.
Remember that marketing is one of the main pillars of business.
You could have the greatest product in the world, but if you don’t know how to make it aware to your ideal clients within the public, you will not make a sale.
Chase Chappell is a serial entrepreneur and founder of Chappell Capital, a digital marketing agency.
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