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Your Role & Responsibilities
Inspire, motivate, and mentor account/strategy team members in Chappell Capital's commitment to providing top level social & digital marketing services, while contributing to the career growth of your other team members.
You will communicate directly with the leadership team, overseeing several client brands, while managing 2-4 brands (Clients).
Develop and deliver senior-level social strategy to CMO-level clients, derived from industry insights and category expertise. (Our client’s challenges become ours! We need to understand their highly-individual market conditions, and the levers of growth to focus on what will drive business results) Eat, breathe, and sleep today’s digital and mobile consumer, to develop brand-specific strategies that, ultimately, help them pass their goals.
Be well versed in the various Paid Media and Measurement opportunities in social, digital, and broader marketing mix, to provide client recommendations on the proper social & digital KPIs, based on brand-specific goals. A working knowledge of Facebook business manager, Ad products is essential, as well as maturing platforms Instagram and Google PPC.
Identify and help sell-through incremental campaign opportunities to clients, that help them achieve the most efficient returns & results on their overall marketing dollars.
The ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential professionals.
Responsible for assignments centered around operational and internal initiatives, as provided by the Leadership team.
Collaborate with the leaders of other departments (Creative, Production, Analytics/Insights, Media, Community Management) to improve and execute on client deliverables, process, and output.
Contribute to the continued growth and stability of Chappell Capital, by being empowered to make decisions that are best for the company both today and tomorrow.
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The Chappell team is here to help business owners scale their digital marketing results.
5049 Edwards Ranch Rd, Floor 4, Fort Worth, TX 76109