Your Role & Responsibilities

Design and implement social media strategy to align with business goals.
Generate, edit, publish and share original, engaging content daily (e.g. original text, photos, videos and news).
Create a regular publishing schedule.
Promote content through social advertising.
Promote conversion to sales through social channels.
Perform research on current benchmark trends and audience preferences.
Implement a content editorial calendar to manage and plan marketing campaigns.
Suggest and implement new features to develop brand awareness, like promotions and competitions.
Monitor web traffic metrics.
Generate, edit and publish engaging content.
Collaborate with other teams (sales, customer service, etc.) to expand reach and ensure brand consistency.
Oversee and manage all social media accounts (monitoring and responding to followers.
Integrate social content into sales collateral to support objectives.
Integrate social content into the company's website.
Communicate with followers, respond to queries and monitor customer reviews.
Stay up-to-date with current technologies and trends in social media, design tools and applications.
Identify and improve organizational aspects that would improve content.
Set specific objectives and report on ROI.

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