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Dugger Pools

Success Story

Dugger Pools is a luxury home pool designer and builder that uses a hands-on approach and takes great pride in working with each homeowner to design and build a spectacular, functional outdoor retreat that positively improves the owner's life – and their guests.



Dugger Pools had been running their pool construction business by referrals and yard signs alone.

As competition rose, Dugger pools wanted to compete with other luxurious pool companies.

The goal, generate more leads.

It was obvious that a new and improved digital marketing strategy was going to be the answer.

We instantly got started on developing a strong landing page that would increase conversions, manage paid social campaigns, and specifically set up a highly effective Facebook and Instagram presence which would be critical to their success and growth for the brand.

Initial Areas of Focus

Which would be critical to their success and growth of the brand.
Landing Page Conversions

Develop a landing page that would increase lead conversions.

Launch, create, and manage paid social campaigns

Launch, create, and manage paid social campaigns.

Highly Effective Facebook & Instagram Presence

Set up a highly effective Facebook and Instagram presence.



Return on Ad Spend


Increase in Leads


Lift in Brand Recall

Our Work

Dugger Pools trusted Chappell Capital to find and generate positive ROAS (Return On Ad Spend) with new customer acquisition methods. In fact, the initial outcome of our services was so impactful, Dugger Pools could not take any more business because of the number of leads we sent them.

Since Dugger Pools could no longer take on any more clients until the following year, we decided we would change our strategy to focus on brand awareness and relevancy to maintain Dugger Pools brand presence in each area they serviced.

All of our efforts collectively led to an 80% increase in reviews on their Facebook page.


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