contact us


Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form


Success Story

Petoji is a performance pet gear outfitter that creates dog gear that inspires adventure.



Petoji was selling their eCommerce performance dog gear online by organic reach and social media. 

As the need to raise the bar to compete with other businesses in their industry, it was obvious that paid social, and a well thought out campaign online would be critical to long-term success and growth for the brand.

The goal, increase online sales.

During the management of the social media marketing campaigns, we also implemented strategies to grow their social media following, increasetheir ranking in the search results on social media, and implement highly effective traffic, conversion and retargeting campaigns to increase sales online.

Initial Areas of Focus

Which would be critical to their success and growth of the brand.
Landing Page Conversions

Launch, create, and manage paid social campaigns

Social Media Marketing

Highly Effective Facebook & Instagram Presence



Increase in Page Likes


Increase in Social Media Engagement


Increase in Reach

Our Work

Petoji trusted Chappell Capital to find and generate positive ROAS (Return On Ad Spend) with new customer acquisition methods including exploring niche audiences and markets, testing different ad mediums, and retargeting non-converters to increase eCommerce sales online.


Social Media Instagram/Facebook Ad Examples
Facebook Ecommerce Ads Example
© CHAPPELL'S CAPITAL, LLC 2019. All Rights Reserved | Terms of Service | Privacy Policy