Petoji is a performance pet gear outfitter that creates dog gear that inspires adventure.
Petoji was selling their eCommerce performance dog gear online by organic reach and social media.
As the need to raise the bar to compete with other businesses in their industry, it was obvious that paid social, and a well thought out campaign online would be critical to long-term success and growth for the brand.
The goal, increase online sales.
During the management of the social media marketing campaigns, we also implemented strategies to grow their social media following, increasetheir ranking in the search results on social media, and implement highly effective traffic, conversion and retargeting campaigns to increase sales online.
Social Media Marketing
Increase in Page Likes
Petoji trusted Chappell Capital to find and generate positive ROAS (Return On Ad Spend) with new customer acquisition methods including exploring niche audiences and markets, testing different ad mediums, and retargeting non-converters to increase eCommerce sales online.