Steel Dog innovated a new cooker design that provides a portable, simple to use, easy to clean solution for all outdoor cooking situations.
Steel Dog started their backyard grill equipment business by word-of-mouth alone. As competition was rising it was obvious that social media management and marketing would be the answer to growing the business further.
The goal was to get brand awareness and product exposure to showcase their innovative cooker.
Steel Dog knew it would be equally important to have a successful landing page that could convert traffic into sales on their website.
During the launch of their new landing page, we as also implemented marketing strategies on social media that increased traffic to their website and business.
Landing Page Development
Social Media Video View Ads
Social Media Management
Steel Dog choose Chappell Capital for social management, conversion optimization, product page design, and website development. The result, a massive amount of traffic was driven to both the website and social media pages.
Increase in Website Traffic
They trusted Chappell Capital to optimize their landing page and manage paid social initiatives. This allowed for Steel Dog to get a great amount of exposure to their business which lead them to being featured in many magazines, articles, and events.
1920 McKinney Ave, Dallas, Floor 33, TX 75201
5049 Edwards Ranch Rd, Floor 4, Fort Worth, TX 76109