If your business just held an event locally, had it's 2 year anniversary, or had your chef create his favorite dish, then you should consider Instagram. Serving as another B2C platform, Instagram can benefit you with the large range of consumers buying daily.
Twitter: Ranging from customer service to searching for other business leaders for B2B, this platform is very versatile.
Twitter can be also known as the testing center for most companies as the news feed is constantly moving. Feel free to experiment with tweets and reach out to other pages by giving your input and starting a conversation directly on the feed.
You want to prevent yourself from becoming inactive, so be sure to post frequent updates about your company and interact with your audience by commenting, replying, and liking other posts in the community.
Don't forget to constantly optimize during changes in the platforms.
If a post you made performed very well, then take note of it and see if you can implement some of the same methods you used.
Although at times social media can be quite time-consuming and may even be a new method for some companies.
Social media marketing is rising exponentially and is playing a very large role in today's age of digital.
Marketing with social media allows for more in-depth strategies and campaigns.
If you implement what I went over with you today these simple steps above will pave a great foundation for your success in with social media.
Let me know the about the success you have had below with social media.
Founder / Head of Digital
Chase Chappell is a serial entrepreneur and founder of Chappell Capital, a digital marketing agency.