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Looking to run a Facebook giveaway that will generate you 1,844+ leads, 7,900+ website visitors and grow your page by 500+ page likes… and do it in less than 3 days while staying under budget by 25%?
Perfect! let’s get started…
A Facebook giveaway is by far one of the best ways to generate leads and grow your following on social media.
In fact, a Facebook giveaway is one of the only organic ways that still work to generate leads on social media.
If you have an advertising budget then that will only help amplify your results even more.
Sure you could pay to send traffic to your website but there’s no guarantee it will result in sales or leads.
You might say consistent audience engagement and posting high-value content is important on social media.
I agree but how long will it take you to get your valuable leads to turn into sales?
In this article, I’ll show you step-by-step how to run a giveaway on Facebook for your business that generates leads and sales.
78% of salespeople outsell their peers by using social media.
We’ll start with the most important part for the Facebook giveaway. The high-value offer is what attracts your audience to enter into your giveaway.
It must be worth the cost of entry, that is, their personal information.
In other words, it’s gotta be something your audience actually wants to win. But the giveaway has to be something that actually relates to your business otherwise the leads won’t be qualified.
For Example: If you own a restaurant and you are giving away an iPhone because you know that everyone wants one. Well, you’re not going to get qualified leads. It will get you a ton of entries but none of them are actually going to care about your business.
Now if your giveaway is a VIP patio that can accommodate 20 and comes with free appetizers. Well, you can bet yourself you will get a lot of entries that are local.
That high-value offer alone could generate you 1,000’s of qualified leads.
Your giveaway needs an attention-grabbing photo or video…
Creating an attention-grabbing social media giveaway post.
Whatever theme you choose it should be unique to your business. It will dictate the design, communication, and entry rules for your giveaway.
Example of what a video giveaway might look like on Facebook:
Seasonal/holiday giveaways can work very well because they clearly communicate why you are having a giveaway.
So if you don’t attach all the elements I mentioned earlier to your post, you’re going to have a hard time getting leads, followers, and sales from your giveaway. If you want to run a successful campaign it's important to have each piece to the puzzle to see results.
I’ve shared with you some of the results of giveaway campaigns we have run for a few clients and an important but overlooked step is making sure the giveaway is easy to enter and understand as possible.
We see so many marketers and agencies forget about the little things that matter when creating campaigns for their clients.
The landing page is the secret tool you have that increases your giveaways effectiveness over your competitors.
It’s time to bring your giveaway to life. It’s important to note that building and publishing a Facebook giveaway landing page is an option but if you create the landing page and do it right.
You will be very happy with the outcome. I recommend doing this if you want optimal results.
First off you need to find a platform or use a page on your website that is dedicated specifically to your giveaway. There are many platforms to choose from when creating your landing page these are the two we have used: Clickfunnels and Woobox.
Once you’re done setting up your landing page for the giveaway you’ll have options to publish your giveaway landing page on your website, on a Facebook tab within your business page and you will be given a link to share the page.
You should add the link to your Facebook giveaway post and if you want more entries you can add it temporarily to your bios on all your social media pages. (Only if you are not worried about redirecting traffic away from your website)
Next, we can talk about the design. Honestly, the landing page needs to be very simple and just re-illustrate the social media post you made.
We like to keep things very focused within the landing so that way there are no distractions, just the obvious way to enter.
For example, It should be as simple as just re-stating the description of the giveaway and show the same photo/video of your original Facebook giveaway post. Nobody gets confused this way.
Include the same information used in your giveaway post to be included in your landing page. People will share this with their friends so the landing page needs to explain the giveaway just like your social media giveaway post did.
Make sure you’re asking for information you find most valuable.
Once you have your Facebook giveaway setup, it’s time to market and promote. Just because you’ve done all of the steps thus far doesn’t mean you will get 1,000+ entries you need to reach your audience now.
The power that pushes all the traffic to see your giveaway is going to be your ad spend organic reach and shares to the right audience.
You have two options to promote your Facebook giveaway: paid and organic.
For those who are just getting started with Facebook, paid promotion can deliver immediate traffic to your giveaway page. It’s a viable option if you have an advertising budget to allocate to your giveaway. Facebook ads provide an extremely vast amount of targeting options to find your demographic quickly.
Paid options on Facebook for posts include the ‘boost’ method which is not the best way to get results in most cases because it’s designed for beginners and is Facebook’s way to get new advertisers to spend their money.
Which is an option that might be worth trying if you are a beginner or have a low ad budget.
But it can still is more effective than not running any ads at all…
The alternative method which is using Facebook’s business manager to promote your post. The business manager has many targeting options. You should know your target audience when setting up your ads.
If you are still unsure of how to execute creating ads or finding your target audience then try reaching out to your marketer or agency for help.
If paid promotion isn’t in your budget there are ways to promote your giveaway organically.
One of the benefits of running a giveaway is getting user-generated content.
If you’ve set up a good giveaway your followers will probably post or share about your giveaway to their friends.
Nine out of ten online consumers trust organic, user-generated content (UGC).
At the end of your Facebook giveaway, the last thing you’ll do is following up.
Again, if you’re using a giveaway platform it should pick a winner at random for you. Sometimes there is an option to email all the participants who the winner is.
Announce the winner on all of your social media channels. Share the winning entry or a photo of the winner on social media if appropriate.
Add a teaser stating there will be ‘many more giveaways to come.’ But only if it’s actually true.
Adding that teaser about the next giveaway creates urgency and will make sure all those new followers stick around.
Once everyone has entered into the giveaway and the final date is up. Send out an email for who won the giveaway. Not doing so might cause people to not enter in your next giveaway or unfollow your page.
In addition to sharing it on social media send a follow-up email to everyone who entered to win. This is your chance to include information on the winner, the giveaway, information about your business, and a prompt to look out for your next giveaway.
It’s always beneficial to add a bonus to give to all the people who did not win. You could give them a limited time discount code/coupon to drive those immediate sales and make the non-winners happy or something else that works for your product/service.
Send an email to the entrants offering them another offer that is exclusive only for people who entered in.
Do your best to continue to engage with the folks who entered into your giveaway. This could mean reaching out with a few personalized emails, adding the list to your email marketing strategy. Sending special offers in the future, or just adding them to your regular newsletter list to drive actions elsewhere.
Following up is the first step in the process of turning those leads into paying customers. So make sure you start reaching out to your new leads!
If you made it this far into the post I want to give you a bonus tip on how to send thousands of people to your website after they entered into your giveaway.
Create a thank you page people go to after they enter into your giveaway and ask them to visit your website if they want to learn more about your product/service.
This has worked 90% of the time for us.
So how is that?
We’ll people enter into a giveaway because they are interested in what the offer is. So going to a website (yours) to learn more about the offer being given away clearly interests them to go ahead and click a link to visit a website to find out more.
Now whats really cool is some of the people who visit your website are going to buy your products and services even before the giveaway winner is announced.
A lot of times people are excited and don’t want to wait or they are less optimistic about winning so they go ahead and buy what you have to offer. Which is awesome!
What type of giveaway are you thinking about running to generate leads, followers, and sales for your business?
The Chappell team is here to help business owners scale their digital marketing results.
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