Now that you’re tracking metrics and all the analytics. It is important that all content made is easily sharable for mobile users and released at the most optimal time and day of the week for the most social media engagement.
Knowing what to post that gets engagement is the only piece of what makes an effective post drive traffic and sales to a site.
Now I know you might not want to be an influencer but you need to understand that the leaders that have millions of people engaging and following their content use these strategies to grow their influence.
So that means you probably should too.
It’s a matter of understanding the number of posts, with what types of content to release at the right time.
Posting with the right social media frequency and having quality content – consistently being delivered, you can drive mass amounts of traffic and business.
This ultimately will raise the value of your business.
As well as streamline the whole process of ensuring your content engages users and spikes your traffic. There is an overall average time you can release your posts based on social media studies. But, each social media page is going to be different because everyone has their own unique followers. So I suggest you check your own analytics.
Though if you post at these times you should see an increase in reach and engagement versus posting randomly.
Here are the best times to post on social media:
Facebook: 1 post daily between 1:00 PM – 4:00 PM
Twitter: 10 – 51 tweets daily between 2:00 AM – 10:00 PM (Make sure to retweet other peoples content)
Instagram: 1 post per day between 8:00 AM – 9:00 AM.
LinkedIn: 0-1 posts per day between 10:00 AM – 11:00 AM (Articles and B2B work best)
Pinterest: 3-30 pins daily with one pin every hour between 1:00 PM – 4:00 PM, as well 8:00 PM to 11:00 PM (Re-pin other creators content as well for more engagement)
Google+: 0-3 posts per day between 8:00 AM – 11:00 AM
Make sure you're creating engaging content and you have a schedule that you know you can execute on for your business.
Knowing this information can give you insight on optimizing your posts to drive the right amount of traffic and business to your site.
Now that you know how to get more shares on your content, when to schedule your posts and what data you need to measure for your business.
The final part of all these strategies is publishing content that performs better than other pages and your competitors. Millions of social media posts are released every second so make sure your content stands out, is very important.
So how in the world are you going to be able to compete to be able to win over customers?
The answer is actually quite simple: You lead, don’t compete.
Creating content that is compelling and original gives others a choice that is to compete or not compete. There is no other way around it.