Social media platforms have been changing with alarming frequency these days.
This is primarily due to all the recent changes that have been happening in the news regarding privacy.
Instagram was most known for its feed that showed the most recent posts from the people you followed. This made it very easy for marketers, businesses, and brands to almost guarantee engagement on their posts.
The only factor that really needed to be accounted for was to make sure you timed your post right in order to reach a huge portion of your followers.