The future of social media marketing is heading towards an era where the most successful brands will be the ones that truly know their audience.
Social media marketing has left behind the ages of innocence to go through a more mature phase.
With the way, consumers are now using social media to guide their purchase decisions and to interact with family, friends, and brands.
There is always constant change that is going to take place.
So being a marketer, entrepreneur, or business owner you have to be willing to adapt to these changes in order to survive.
To better understand what these changes actually mean we have pulled together the facts, statistics, and information that has been reported by business owners, marketers, and agencies.
The maturity of social media marketing has to do with the increased focus on data.
It’s more common than ever to build data-driven campaigns and messaging on social media and this comes down to using one thing marketing technology.
Marketing technology has seen an explosive growth and we’re reaping the benefits of it.
There are numerous tools to measure the performance of your social media campaigns and if you are not then you are among the group that is going to never truly be able to understand who your audience really is.
A good way to start is by using social media analytics.