You need to make sure before you start a campaign you have every goal written down that you want to reach.
Ask yourself some questions as to what you should expect from social media and how you plan on achieving that milestone.
Is the goal to get brand awareness, leads, maximize reach, send people to a product, sales or views?
You need to know your goal and the desired result you want should directly affect the campaign you create.
In order to make progress and achieve success, you must first work with the goal in mind.
Who is your audience?
You have to make sure you know what type of demographics you want to target.
The more specific the better.
Because if you know who your customer or viewer is then when you start creating your marketing campaign you can enter the information to target the specific people who enjoy your content/product the most.