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As an in any industry that is always constantly developing and changing, marketing will always be full of experimentation, trial, and error.
This article should be able to offer as a guide to what to have in mind when creating a successful social media marketing campaign.
So here are some guidelines to get you started with an outline for success.
It is super important to know if you will be using a video or photo to get the point across to your audience.
So make sure if its a video you capture attention immediately within the first 10 seconds to so that way your viewer will stay for the video!
If its a photo then what colors, text, and look do you need to have in it to get your audience to click on your post or link.
As more and more marketing campaigns are being released every single day it makes separating yourself from the competition imperative to survive.
With how easy it is now to create, set up and launch a campaign on modern day social media platforms you must find new and creative ways to be different.
So making marketing campaigns that have high-quality content in them, branding, and creative work it can definitely separate you apart from the crowd.
Which leads to you more leads, sales and business growth because your content can is more valuable, trustworthy and memorable.
What kind of content do you plan on making for your campaign?
What are the goals of your campaign?
You need to make sure before you start a campaign you have every goal written down that you want to reach.
Ask yourself some questions as to what you should expect from social media and how you plan on achieving that milestone.
Is the goal to get brand awareness, leads, maximize reach, send people to a product, sales or views?
You need to know your goal and the desired result you want should directly affect the campaign you create.
In order to make progress and achieve success, you must first work with the goal in mind.
Who is your audience?
You have to make sure you know what type of demographics you want to target.
The more specific the better.
Because if you know who your customer or viewer is then when you start creating your marketing campaign you can enter the information to target the specific people who enjoy your content/product the most.
This is going to allow you to increase your conversions substantially.
So make sure you research who is your targeted audience and find out where to market your campaign. (City, State, Age, Gender, Ethnicity, interests)
Your call to action is easily the most important part of your marketing campaign.
Having a call to action is the way you can get someone to click on a link or do something you want them to do for your goal.
A call to action can be as simple as making sure to check us out on our social media or anything that asks the audience to take an action you find valuable.
This is how you are going to get your traffic to the source of where they will perform the action you want them to.
By monitoring your campaign you can tell if you are spending too much if you are on track to hit your goals or if the campaign is even working.
Make sure each campaign you release you analyze every step you went through to create it. That way you have no errors.
Preventing small errors from happening can be the difference between a successful and unsuccessful strategy.
When creating a marketing campaign always go through this checklist before, during and after to make sure everything is perfect to reach the goals you set out for.
Remember to always be constantly developing and improving so you can continue to strive forward with your marketing campaigns.
The Chappell team is here to help business owners scale their digital marketing results.
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